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Alex Hamling

Unibor Attends FABTECH 2022

This year, some of our OSL Group staff made the trip to Atlanta, Georgia to support our North American cutting tools brand Unibor at FABTECH 2022, the largest metal-forming, welding and finishing event in North America. Read all about their trip below:

Flying out to Atlanta on November 6th, the team touched down and immediately got to work with their Unibor partners, setting up the stand and preparing to greet attendees from across the world. With a range of market-leading mag drills, chop saws and power tool accessories behind them, they were ready to make an impact.

Over the course of the three-day event, the team had the opportunity to meet users and customers from a number of different industries, learning about the unique challenges their businesses tackled and helping to provide them with a solution.

“We learned a lot from end-users about the challenges they face and how Unibor products power them to get the job done”

Dan Casey, OSL Group Head Of Marketing.

Unibor’s President, Terry Hanley, adds “Fabtech allowed for valuable interaction, product discussion and demonstrations with users from a variety of industries, showcasing the quality products OSLCT manufactures.”

As well as this, Unibor debuted an all-new addition to their product range- the E50 Auto. This drill, with its fully automatic drilling, automated retraction and safe shutdown, was “a real hit!” according to Casey, impressing those in attendance with its efficiency and ease-of-use.

For the OSL team, this was more than just an event in the calendar. As Casey explains; “it was great to see that the stand we’d worked so long on perfecting in person, along with the facelift for the Unibor brand, was received really well by those that came to see us.” The success of FABTECH 2022 for Unibor is a testament to the hard work put in by teams from both sides of the Atlantic to drive the business to even greater heights.

Unibor is in a very exciting place right now, having just undergone a significant rebrand the business is primed to make an even bigger splash in the US market: as the USA team moves from success to success, their UK colleagues are keen to match them.

All in all, not only was this event a success for the OSL and Unibor teams, it was also a sign of things to come, as the business goes from strength to strength in the near future.

Casey summed it up for us, stating “there is a real opportunity for Unibor to grow in the US market and we have big plans for the future of the company”.

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